Raycheal Winters finds peace in embracing the embarrassing and painful aspects of the human experience. Her unique blend of Pop, Jazz, and R&B forms a captivating backdrop for her candid and self-exposing lyrics. Fearlessly delving into life's darker sides, she seeks to connect with communities unafraid of vulnerability and growth. With her debut album "The Wrong Ones," Raycheal weaves a compelling narrative, illustrating how being involved with the wrong people can often teach you the right life lessons.
Our work with Raycheal
Social media ads
Lethal Dose in the car
More than 317K Views
More than 258.2K People reached
More than 1.2K Reactions, comments, and shares
We helped Raycheal conceptualize this video idea and do multiple test video shoots to get the camera angles and lighting just right. Our artistic director Hannah scouted the location to film and mapped out the route that Raycheal drove in the video. We also built and maintained the ad campaign where this video was used to find Raycheal new fans.
Starlight with friends
476K Views
441.7K people reached
1.5K Reactions, comments, and shares
We helped Raycheal conceptualize this video Idea. Our producer John Edward scouted the location to film. We also built and maintained the ad campaign where this video was used to find Raycheal new fans.
Starlight Music Video
More than 586K Views
More than 570.5K People reached
More than 2.9K Reactions, comments, shares
We oversaw the creative direction, project management and execution of this music video. As well as helping Raycheal with scouting the location to film. Our artistic director, Hannah assisted Raycheal with wardrobe & make up. We also built and maintained the ad campaign where this video was used to find Raycheal new fans.
P.S. We also starred as actors in the video! (Hannah on keys, John Edward on guitar, and Raycheal on vocals of course.)
Lethal Dose Music Video
60K Views
17.5K People reached
22 Reactions, comments, and shares
We oversaw the creative direction, project management and execution of this music video. As well as helping Raycheal with scouting the locations to film. We also built and maintained the ad campaign where this video was used to find Raycheal new fans.
Music Production
Along with the music production aspect of these songs we also helped Raycheal develop and execute 6 - 8 week promotional strategies for the releases
Starlight has over 36K streams on Spotify and the Music Video has over 15K views on YouTube.
Lethal Dose has over 59K streams on Spotify and the Music Video has over 23K views on YouTube.
Video Services
Shot all in one take
Conceptualized, practiced the shoot mulitple times, ad scope, shot list, filmed and edited.
I Don’t Mind Live Performance Video
Live multitracked audio recording, lights and video equipment provided by Sassafras, Audio mixing, Shot all in one take, filmed and edited.
Location scouting, conceptualized, story boarded, detailed/organized shot list lights and video equipment provided by Sassafras.
Location scouting, conceptualized, story boarded, detailed/organized shot list, connection to and correspondance with videographer.
Raycheal did not have a Spotify profile before working with us. We helped her create her profile and get it verified. We helped her conceptualize the aesthetic and layout of her profile. As well as connecting her Instagram, Facebook, and Twitter profiles to allow fans to more easily find her on social media. We have also supported Raycheal in running ad campaigns on Instagram to get new fans over to Spotify - most notably, we have done this with “Lethal Dose” which has translated to more streams for “Lethal Dose” on Spotify as well as new Instagram followers and increased Instagram engagement.
Website
We have helped Raycheal Optimize her website to allow for the best fan journey
Merch
We have helped Raycheal conceptualize, develop, and market a number of the items available in her online store
